July 2022 - present
Business Intelligence & Pricing Analyst (Growth Marketing)
foodpanda
Singapore, Singapore
- Generating analytic reports on targeted voucher performance to recommend future construct/li>
- Conducting A/B testing on different voucher construct to identify how significant the impact is
- Performing analytics to improve incentive personalisation such as through zone profiling and basket size ceiling analysis
- Projecting GMV growth based on historical data for partnership acquisition which manage to secure million dollar investment
- Providing recommendations for future co-funding event on vendors, products and pricing
Data Science, A/B Testing, Marketing Analytics, Customer Analytics, Python3, SQL, Microsoft Excel
November 2021 - present
Business Intelligence Marketing Analyst
SOCAR Mobility Asia
Kuala Lumpur, Malaysia
- Created an automatic all-in-one funnel management tracker and BI dashboard for marketing and business analytics and insights
- Automated competitor daily data scraping and created an automated weekly competitor analysis
- Kick started and created end-to-end dynamic, customised promo schemes based on customers segmentation using machine learning algorithm
- Worked on machine learning models to produce optimum price multipliers; identifying, determining, pulling suitable data points and deciding, training the most optimum machine learning model
Data Science, Pricing Strategy, Customer Relationship Management (CRM), Project Management, Python3, SQL, Microsoft Excel
August 2021 - January 2022
International Relations Specialist for Incoming Professional Internship Programme
AIESEC in Malaysia
Kuala Lumpur, Malaysia
AIESEC is a global platform for young people to explore and develop their leadership potential. AIESEC is a non-political, independent, not-for-profit organisation run by students and recent graduates of institutions of higher education. Currently taking part in incoming Global Talent (iGTa) National Support Team, handling professional internship programme, as the International Relations Specialist with main responsibilities as follow;
- Formed partnership and worked with 4 new oversea committees (total 6 partners) for virtual professional internship program
- Created an automatic all-in-one sales tracker for data analysis, progress tracker, and way forwards creation
- Created quarterly data analysis on funnel, partners and products performance
Youth Leadership, Partnership Management, Consulting, Data Analytics & Visualisation
March 2021 - May 2021
Project Consultant
The Malaysian SOCIAL Project
Kuala Lumpur, Malaysia
A 9-week management consulting apprenticeship under the guidance of BCG consultant in helping to solve business problem for a non-profit client advocating on Data-Centric Digital Rights (DCDR), to create a sustainable crowdfunding system. Working in a team of 5 to:
- Identify key issue through Situation, Complication, Question (SCQ) framework, issue and hypothesis tree
- Gather, interpret, and analyse up to 100+ respondents information to test hypotheses in correlation with the current situation and future recommendations
- Develop 5 strategic and data-driven recommendations to collect donation (technical) and create donors (marketing) in the form of presentation slides and crowdfunding guidance booklet
Management Consulting, Project Management, Strategic Consulting, Data Analytics & Visualisation
December 2020 - February 2021
Product Analyst Intern
Photobook Worldwide
Kuala Lumpur, Malaysia
Interning under Product Technology department in a team of 4;
- Analysed and visualised monthly customer satisfaction survey data to identify pain points
- Generated and developed 15+ new data-driven ideas and/or features to move Photobook’s application/website platforms to the next level
- Analysed 5+ worldwide competitors in the industry/technology related company
Project Management, Data Analytics & Visualisation, Market Research, Microsoft Powerpoint
November 2019 - February 2020
Data Analyst - Management Consulting Intern
Accenture
DKI Jakarta, Indonesia
Interning for Enterprise Resource Planning (ERP) project in telecommunication company and is assigned under Data Migration - Procurement and Logistics (PRL) team. Helping the project with Python 3, Microsoft Excel, and gaining knowledge about SAP S/4HANA and ARIS Express;
- Worked with 150K+ rows of data for data cleaning, imputation and analysis
- Loaded/Uploaded up to 10 dataset (40K+ rows each) to and updated around 500+ rows of data on the SAP system
- Did 10 T-codes shakedown on SAP system
- Updated/Generated 5+ Process Definition Documents (PDD) on ARIS Express modeling tool for business process analysis and management
Python 3, Jupyter Notebook, SAP S/4HANA, Microsoft Excel, ARIS Express, EDA, Management Consulting
I am looking forward to working with you :)
Having the privilege of serving in your company will allow me to contribute to the positive reputation that your company has already gained!